Conor McGregor Faces Backlash and Legal Challenges After Assault Verdict

TL;DR Summary
Proper Twelve whiskey has severed ties with Conor McGregor following a jury ruling that found him liable for a 2018 sexual assault, resulting in a $260,000 damages payment. Proximo Spirits, the brand's parent company, announced it will no longer use McGregor's name or likeness in marketing. This decision follows another company, IO Interactive, also cutting ties with McGregor. McGregor plans to appeal the ruling, while the UFC has not commented on the situation.
Topics:sports#brand-partnership#business#conor-mcgregor#proper-twelve#proximo-spirits#sexual-assault
- Proper Twelve drops Conor McGregor after sexual assault ruling MMA Junkie
- Image Of Conor McGregor's Fiancée's Facial Expression After He Lost Sexual Assault Case Goes Viral Yahoo! Voices
- Conor McGregor set to appeal civil rape verdict, as large crowds take to street in support of woman involved CNN
- UK and Irish retailers pull products associated with Conor McGregor The Guardian
- Rape helpline calls almost doubled after McGregor case BBC.com
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