2024's Major Food Industry Buyback Unveiled
Junki Yoshida, the founder of Mr. Yoshida's Japanese-style barbecue sauce, has repurchased the brand from Kraft Heinz, marking the largest food buyback of 2024. After Heinz's acquisition nearly 25 years ago, the brand's prominence dwindled, prompting Yoshida to reclaim it and relaunch successfully in major retailers and online platforms. Yoshida aims to restore the brand's former glory, leveraging in-store demonstrations and expanding distribution, while planning for future family succession.