All articles tagged with #brand authenticity
Some major brands like Heineken, Aerie, and Polaroid are adopting anti-AI advertising strategies to appeal to consumers' desire for authenticity and to counteract the perceived coldness and inauthenticity of AI-generated content, amid growing consumer skepticism and concerns about AI's societal impact.
Once-trendy millennial brands like Midea and Glossier are facing challenges as their appeal wanes and they struggle to stay relevant, with many shifting from trendy, purpose-driven marketing to more mainstream, product-focused strategies amid retail declines and changing consumer preferences. The era of the 'cool' millennial brand is fading, replaced by more traditional retail models and a focus on product quality over branding gimmicks.