Tropicana Faces Backlash Over Controversial Bottle Redesign
Originally Published 1 year ago — by New York Post
Tropicana is facing backlash over its new bottle design, which replaced the iconic carafe shape with a more generic plastic bottle, reducing the size from 52 to 46 ounces. Despite the intention to make the bottle more environmentally friendly and user-friendly, customers are unhappy, suspecting shrinkflation as prices haven't consistently dropped. Sales have declined since the redesign, but Tropicana claims changes take time and is investing in advertising to help consumers adjust. The new design lacks the distinctive character of the old bottle, leading to further dissatisfaction.