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Blue Microphones

All articles tagged with #blue microphones

technology2 years ago

Logitech phases out Blue Microphones branding after 28 years.

Logitech is phasing out the Blue Microphones brand and absorbing its products into its G line, with the exception of the Yeti, which will become the Logitech G Yeti. The move suggests that non-Yeti Blue products, such as the Snowball, may be discontinued. Logitech acquired Blue Microphones in 2018 and has always seen the Yeti as a game-streaming accessory. The Astro brand will also be moved under the G line, but will continue as a premium console audio product series.

technology2 years ago

Logitech discontinues Blue Microphones brand after 28 years.

Logitech is retiring the Blue Microphones brand, which has been in use for 28 years, and will now use the Yeti name for its microphones. Logitech acquired Blue Microphones in 2018 for $117 million. The Yeti microphones will be part of Logitech G, which includes PC peripherals and accessories aimed at gamers and streamers. The move is an attempt to unite Logitech's hardware portfolio of products for creators and gamers. The Blue name will still be used to describe the company's technologies.