WhatsApp Initiative Targets Prostate Cancer in Black Men
Researchers in Cardiff are exploring the use of WhatsApp group chats to raise awareness and encourage prostate cancer testing among black men, who face a higher risk of the disease. The initiative, led by Dr. Sarah Fry and supported by Cancer Research UK, aims to leverage community-led communication to overcome barriers in traditional healthcare messaging. The project hopes to improve early detection rates by using familiar and relatable communication methods, potentially leading to a broader national screening program if successful.