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Big Arch

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McDonald's Big Arch: A colossal two-patty debut with a bold new sauce
food3 hours ago

McDonald's Big Arch: A colossal two-patty debut with a bold new sauce

McDonald’s is rolling out the Big Arch burger in the U.S. for a limited time: a hefty two-Quarter Pounder sandwich built on a large sesame-poppy bun with white cheddar, crispy onions, raw onions, and a new Big Arch sauce. Priced around $10.19 in New York City and about 1,020 calories, the sauce is ketchup-forward with mustard and pickle notes, the cheddar adds sharpness, and the raw onions provide a strong bite. It’s tasty and satisfying but very filling—great for sharing or enjoying on a special occasion while it lasts.

Big Arch, Bigger PR: What McDonald's CEO's Instagram Says About Direct-to-Consumer Marketing
business6 hours ago

Big Arch, Bigger PR: What McDonald's CEO's Instagram Says About Direct-to-Consumer Marketing

An BI writer frames Kempczinski’s Instagram posts about the Big Arch as part of a broader ‘going direct’ PR trend, notes the viral backlash over his tiny bite, and shares trying the burger herself (it's tasty); the piece argues the posts may be aimed more at McDonald's employees and franchisees than the general public, illustrating a shifting corporate communications strategy.