"American Beer Consumption Hits Generational Low"
Beer consumption in the U.S. has dropped to its lowest level in decades, with traditional brands like Bud Light experiencing a decline as consumers shift towards other alcoholic options or abstain altogether. Despite the volume decrease, beer companies have maintained financial stability through higher prices and a pivot towards more expensive brands. The market is also facing challenges from a variety of new alcoholic products and a saturation of choices that may overwhelm consumers.