
Bettman seeks prime-time fix for Olympic hockey finale after strong ratings
NHL commissioner Gary Bettman said the U.S.-Canada Olympic hockey gold medal game drew strong ratings (18.6 million, peaking at 26 million) but its 8:10 a.m. ET start due to IOC scheduling likely kept millions from watching live; he’s pressuring the IOC to consider a better timeslot for future Games (including Salt Lake City 2034 in primetime) and criticized the IOC for restricting use of Olympic footage in marketing, noting ongoing talks with IOC president Kirsty Coventry.

