Starbucks' Limited-Edition Merchandise Sparks Fan Frenzy and Resale Craze
Starbucks' limited-edition $29.95 Bearista Cold Cup sold out within hours, leading to chaos in stores and high resale prices up to $50,000 online. The company apologized for the unexpected popularity, highlighting consumer desire for unique, status-symbol items even during economic challenges, driven by the psychology of small treats and exclusivity.