Starbucks' Limited-Edition Merchandise Sparks Fan Frenzy and Resale Craze
TL;DR Summary
Starbucks' limited-edition $29.95 Bearista Cold Cup sold out within hours, leading to chaos in stores and high resale prices up to $50,000 online. The company apologized for the unexpected popularity, highlighting consumer desire for unique, status-symbol items even during economic challenges, driven by the psychology of small treats and exclusivity.
- Starbucks apologizes for $29.95 'Bearista' chaos after many fans miss out and merch resells for up to $50,000 online Fortune
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- Starbucks Speaks Out Following Frenzy of Bearista Cold Cups, Apologizes ‘for the Disappointment’ Among Fans People.com
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- Starbucks introduces new Hello Kitty merchandise as part of their 2025 Holiday collection IndyStar
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