Mattel plans to release at least 14 more movies based on its toy properties following the success of "Barbie," which has grossed $200 million at the U.S. box office. Among the announced films are a "Polly Pocket" movie directed by Lena Dunham and a "Barney" movie produced by Daniel Kaluuya. Other Mattel properties, including Hot Wheels, American Girl, View Master, Masters of the Universe, Magic 8 Ball, and Uno, are also set to receive their own films. Mattel's film division, Mattel Films, aims to turn the toy company into an "IP-driven machine."
The upcoming Barney film produced by Mattel Films and starring Daniel Kaluuya will be an adult-oriented, "A24-type" project, according to executive Kevin McKeon. The film will have a surrealistic tone, drawing inspiration from filmmakers Charlie Kaufman and Spike Jonze, and will focus on the trials and tribulations of being a thirtysomething who grew up with Barney. This approach aligns with Mattel's goal of making art and reflects the direction taken with the forthcoming Barbie film, directed by Greta Gerwig. The Barney film is still in development and is expected to offer a more mature take on the beloved character.
Oscar winner Daniel Kaluuya is set to star in and produce a live-action film adaptation of the children's TV show "Barney," which will focus on the trials and tribulations of being a thirtysomething and explore millennial angst. The film, described as "surrealistic" and "A24-type," aims to appeal to adults rather than children. Kaluuya wants to explore the heartbreaking aspects of Barney's message of love and friendship. Mattel Films, the production company behind the project, is also working on other film projects with notable names such as Lena Dunham, Tom Hanks, Jimmy Warden, and Ridley Scott.
