"Unveiling Mattel's Expanding Cinematic Universe Post 'Barbie': All the Details"

1 min read
Source: Forbes
"Unveiling Mattel's Expanding Cinematic Universe Post 'Barbie': All the Details"
Photo: Forbes
TL;DR Summary

Mattel plans to release at least 14 more movies based on its toy properties following the success of "Barbie," which has grossed $200 million at the U.S. box office. Among the announced films are a "Polly Pocket" movie directed by Lena Dunham and a "Barney" movie produced by Daniel Kaluuya. Other Mattel properties, including Hot Wheels, American Girl, View Master, Masters of the Universe, Magic 8 Ball, and Uno, are also set to receive their own films. Mattel's film division, Mattel Films, aims to turn the toy company into an "IP-driven machine."

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