"Mountain Dew Baja Blast to Permanently Quench Thirst Beyond Taco Bell in 2024"
To celebrate the 20th anniversary of Mountain Dew Baja Blast, PepsiCo has announced that the popular Taco Bell-exclusive drink will be available in stores nationwide throughout 2024. The year-long availability marks a departure from its typical limited summer retail presence. Fans can also participate in a rewards program by scanning their in-store purchases for digital coins redeemable for merchandise and Taco Bell deals. Additionally, Mountain Dew Baja Blast will feature its first-ever Super Bowl commercial during Super Bowl LVIII. PepsiCo has recently raised its profit outlook and reported a 6.7% increase in third-quarter net revenue growth.