"Mountain Dew Baja Blast to Permanently Quench Thirst Beyond Taco Bell in 2024"
TL;DR Summary
To celebrate the 20th anniversary of Mountain Dew Baja Blast, PepsiCo has announced that the popular Taco Bell-exclusive drink will be available in stores nationwide throughout 2024. The year-long availability marks a departure from its typical limited summer retail presence. Fans can also participate in a rewards program by scanning their in-store purchases for digital coins redeemable for merchandise and Taco Bell deals. Additionally, Mountain Dew Baja Blast will feature its first-ever Super Bowl commercial during Super Bowl LVIII. PepsiCo has recently raised its profit outlook and reported a 6.7% increase in third-quarter net revenue growth.
Topics:business##bajaversary#business-and-consumer-products#mountaindewbajablast#pepsico#retailexpansion#tacobell
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