SiriusXM Restructures with $200M Cuts, Focus on Auto Market
SiriusXM plans to cut $200 million in costs by 2025, shifting focus from streaming to its core automotive market, where 90% of its subscribers engage. This strategic move follows previous cost-saving efforts and comes as the company forecasts $8.5 billion in revenue for 2025, below Wall Street expectations, causing a 10% drop in its stock. The company aims to enhance retention and growth in the automotive segment while reducing investment in high-cost streaming audiences.




