Target to ditch cereals with artificial colours by May end
Target will stop selling breakfast cereals made with synthetic colours by the end of May, part of a broader push to curb ultra-processed foods amid consumer and political pressure. Walmart has similar plans for its private-label products by 2027, while Target says 85% of its cereal sales already come from cereals without synthetic dyes. General Mills says it will remove certified synthetic colours from US cereals by this summer; Kellogg has not yet commented. The move aligns with wider health-policy efforts linked to Kennedy’s Make America Healthy Again movement.