The Demise of Google Glass: A Warning for Tech Giants.
Google's discontinuation of Google Glass, a failed face-mounted computing device, serves as a reality check for Apple as it prepares to launch its own mixed-reality headset. The biggest challenge for both companies is the paradigm shift in the user's relationship with the device. Apple needs to learn from Google's mistakes and find a different path or hope that the market has changed enough for the same methods to be successful. The key to success will be delivering the benefits of augmented reality and making the public aware of those benefits. Apple's talented app developers can help determine the product's killer consumer app.