Microsoft's Xbox to Launch Mobile Gaming Store, Competing with Apple and Google
Microsoft is planning to launch a third-party app store for games on iPhones, taking advantage of Apple's need to comply with antitrust requirements. While Apple will likely have to allow third-party app stores, it remains to be seen if the changes will be limited to EU countries or implemented globally. The introduction of third-party app stores may offer users more choice and potentially lower commissions for developers, but many iPhone users are expected to stick with Apple's App Store due to inertia, comfort, and perceived security.