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Amazon Fresh

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Amazon Fresh to Close About 60 Stores After Struggling to Stand Out in Groceries
business27 days ago

Amazon Fresh to Close About 60 Stores After Struggling to Stand Out in Groceries

Amazon is shutting roughly 60 Amazon Fresh grocery stores in the U.S. after employees and executives said the chain failed to offer a clearly distinctive value proposition, with weak foot traffic, a diffuse product mix, and tepid adoption of its cashierless Just Walk Out tech. The closures come as Amazon doubles down on Whole Foods and grocery delivery under its One Grocery strategy, underscoring a broader challenge to replicate scale in physical retail.

Amazon Shuts 72 Grocery Stores as It Reframes Its Retail Strategy
business29 days ago

Amazon Shuts 72 Grocery Stores as It Reframes Its Retail Strategy

Amazon is closing all 72 of its Amazon Go and Amazon Fresh grocery locations, with most closures by next month, after concluding it hadn’t created a distinctive customer experience or the right economics for large-scale expansion. Some locations will be converted into Whole Foods Markets, while the company pivots to delivery, expanding same-day delivery and testing Amazon Now in cities like Seattle and Philadelphia, and exploring a new “supercenter” concept that would combine groceries with other merchandise.

Amazon overhauls grocery footprint, shuttering Go and Fresh to boost Whole Foods and new Daily Shop formats
business1 month ago

Amazon overhauls grocery footprint, shuttering Go and Fresh to boost Whole Foods and new Daily Shop formats

Amazon plans to close its Amazon Go and Amazon Fresh physical stores and convert some locations to Whole Foods Market stores, while accelerating growth of Whole Foods with 100+ new locations and expanding the new Whole Foods Market Daily Shop format. It will also expand Same-Day Delivery of fresh groceries to more communities in 2026 and continue rolling out Just Walk Out technology across its operations.

Amazon Fresh Stores in Southern California and Plainview to Close
business4 months ago

Amazon Fresh Stores in Southern California and Plainview to Close

Amazon plans to close four Amazon Fresh stores in Southern California by mid-November as part of a reevaluation of store performance, leaving 19 stores in the region. Despite closures, Amazon has opened new stores and expanded its online grocery services, while also shifting its UK grocery strategy to close some stores and convert others to Whole Foods. The closures reflect Amazon's ongoing adjustments in its grocery retail approach.

Amazon Overhauls Grocery Strategy with Unified Delivery Network
business1 year ago

Amazon Overhauls Grocery Strategy with Unified Delivery Network

Amazon is experimenting with integrating its Whole Foods and Amazon Fresh operations by using shared fulfillment networks and testing new grocery concepts. This includes shipping Whole Foods products from Amazon Fresh centers and creating a microfulfillment center at a Whole Foods in Pennsylvania. Additionally, an "Amazon Grocery" inside a Chicago Whole Foods will offer a broader range of products. These efforts aim to streamline customer purchases and compete with major retailers like Walmart and Kroger.

"Amazon Expands Just Walk Out Technology to Other Retailers Despite Removal from Own Stores"
businesstech1 year ago

"Amazon Expands Just Walk Out Technology to Other Retailers Despite Removal from Own Stores"

Amazon is discontinuing its cashier-less Just Walk Out technology at its Amazon Fresh grocery stores in the U.S., but plans to sell the system to over 120 third-party businesses by the end of the year. The company will replace Just Walk Out with smart carts at its U.S. Fresh stores, while continuing to offer the technology at Amazon Go convenience stores and some Amazon Fresh stores in the U.K. The move reflects Amazon's efforts to revamp its grocery offerings and attract more customers. Despite recent viral social media posts, Amazon is emphasizing that the technology is not powered by contractors manually adding up items, but rather uses cameras, AI, and sensor trackers.

"Amazon Abandons Just Walk Out Technology in U.S. Grocery Stores"
businesstechnology1 year ago

"Amazon Abandons Just Walk Out Technology in U.S. Grocery Stores"

Amazon is removing its Just Walk Out technology from Amazon Fresh stores in the U.S. and replacing it with smart carts that allow customers to skip the checkout line while seeing their spending in real time. The decision comes as part of a revamp of the grocery chain, with the company aiming to address customer feedback for the need to view receipts and savings while shopping. Despite struggles in the grocery sector, Amazon is selectively opening new Fresh stores and remodeling existing ones, while continuing to offer Just Walk Out technology in Amazon Go stores and some smaller Amazon Fresh stores in the U.K., as well as to third-party retailers.