Amazon Overhauls Grocery Strategy with Unified Delivery Network

Amazon is experimenting with integrating its Whole Foods and Amazon Fresh operations by using shared fulfillment networks and testing new grocery concepts. This includes shipping Whole Foods products from Amazon Fresh centers and creating a microfulfillment center at a Whole Foods in Pennsylvania. Additionally, an "Amazon Grocery" inside a Chicago Whole Foods will offer a broader range of products. These efforts aim to streamline customer purchases and compete with major retailers like Walmart and Kroger.