All articles tagged with #airline advertising
Originally Published 3 months ago — by One Mile at a Time
Cyprus Airways promotes an impressive A220 business class with spacious seats, but only a small portion of its fleet actually offers this product, leading to claims of misleading advertising since most passengers won't experience the marketed product.
Originally Published 2 years ago — by BBC.com
Adverts for Air France, Lufthansa, and Etihad have been banned by the Advertising Standards Authority (ASA) for misleading consumers about the airlines' environmental impact. The ASA found that the ads did not accurately depict the airlines' contribution to climate change. Lufthansa and Etihad have removed the ads, while Air France did not provide a substantive response. This ruling is part of a growing trend of companies being scrutinized for greenwashing, with several other firms having their adverts banned recently. Airlines are under increasing pressure to reduce their carbon emissions, with sustainable aviation fuels accounting for less than 0.1% of global aviation fuel consumption.