"Airline Adverts Grounded for Misleading 'Greenwashing' Claims"
Originally Published 2 years ago — by BBC.com
Adverts for Air France, Lufthansa, and Etihad have been banned by the Advertising Standards Authority (ASA) for misleading consumers about the airlines' environmental impact. The ASA found that the ads did not accurately depict the airlines' contribution to climate change. Lufthansa and Etihad have removed the ads, while Air France did not provide a substantive response. This ruling is part of a growing trend of companies being scrutinized for greenwashing, with several other firms having their adverts banned recently. Airlines are under increasing pressure to reduce their carbon emissions, with sustainable aviation fuels accounting for less than 0.1% of global aviation fuel consumption.