All articles tagged with #ai marketing
Dell has decided to scale back its 'AI-first' marketing approach after recognizing that customers are not interested in AI-based features, opting instead to focus on delivering actual AI capabilities without overhyping them, in contrast to other tech companies' aggressive AI marketing.
The article predicts that by 2026, there will be a significant shift towards '100% human' marketing as consumers and creators grow wary of AI-generated content, leading to increased efforts by companies like iHeartMedia and news outlets to emphasize human authenticity and push back against AI's influence.
Google has launched its AI-powered advertising tools in India following the repeal of the 6% digital ad tax, including new features like Generated for You, Smart Bidding Exploration, and shoppable YouTube ads, aiming to enhance local marketing efforts and capitalize on India's growing digital ad market.