AI-Generated News Anchors: The Future of Broadcasting
Channel 1, a national news channel set to launch next year, plans to replace human anchors with hyper-realistic AI-generated avatars. These avatars, including "digital doubles" of real actors, will talk, look, and move like real humans, but are designed using artificial intelligence technology. The channel aims to be transparent with viewers about what footage is original and what is AI-generated. Channel 1 will stream its news on TV apps and plans to add a translation feature for global rollout. The company's goal is to produce personalized news streams, allowing viewers to select the stories they want to watch. The information for the news reports will come from partnerships with legacy news outlets, freelance journalists, and AI-generated reports from trusted official sources. The company is also fundraising for its growth goals and plans to follow best practices and standards in using digital doubles to respect people's rights to their own likeness.
