Enterprise Software Giants Prepare for Agentic AI Competition at Dreamforce 2025
A competitive battle is emerging between Salesforce and ServiceNow in the enterprise software market, focusing on AI and automation. Salesforce is expanding its AI capabilities with new platforms like Agentforce 360, Slack integrations, and partnerships with OpenAI, aiming to reaccelerate growth and position as an AI orchestration layer. Despite stock fluctuations, Salesforce is investing heavily in autonomous AI agents and related tools, intensifying the rivalry with ServiceNow in workflow automation and enterprise AI solutions.