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Aeg

All articles tagged with #aeg

sports1 year ago

"Fox and AEG Announce College Basketball Crown Tournament as NIT Rival"

Fox Sports and AEG are teaming up to launch a new postseason college basketball tournament called the College Basketball Crown, featuring 16 teams and taking place in Las Vegas from March 31 to April 6, 2025. Teams that do not qualify for the NCAA tournament will be eligible, with automatic entries for the Big Ten, Big 12, and Big East conferences. The tournament is expected to be a major competitor to the National Invitation Tournament (NIT), with the NCAA making changes to the NIT selection process this season to include more teams from power-six conferences.

via ESPN|
#aeg#college-basketball#fox-sports
business2 years ago

Peacock Takes Over Naming Rights for L.A. Live Complex and Microsoft Theater

L.A. Live, the entertainment center in downtown Los Angeles, will be renamed Peacock Place starting July 11 as part of a multi-year naming rights agreement between AEG and NBC Universal's streaming service, Peacock. The agreement includes renaming the Microsoft Theater to Peacock Theater and the XBOX Plaza to Peacock Place. Peacock will have a brand presence across L.A. Live, including a new LED marquee and a banded content studio. This is the third renaming of local venues in Los Angeles, following the renaming of the Staples Center to Crypto.com Arena and Banc of California Stadium to BMO Stadium.

via KTLA Los Angeles|
#aeg#business#la-live
entertainment2 years ago

Peacock Secures Naming Rights for L.A. Live Complex

Microsoft Theater, located across from Crypto.com Arena, will be renamed Peacock Theater as part of a multiyear deal with NBCUniversal and AEG. L.A. Live will also be known as Peacock Place. The agreement establishes Peacock as the exclusive streaming partner of L.A. Live. The deal includes enhanced brand presence across the district, including significant interior and exterior signage at Peacock Theater, fixed signage at Peacock Place, a branded content studio, and customized fan activations and brand integrations throughout select premium locations.

via Hollywood Reporter|
#aeg#entertainment#la-live