UK Expands Junk Food Ad Ban to Include Porridge and Crumpets
Originally Published 1 year ago — by BBC.com
The UK government will implement a ban on junk food advertising on TV before 9pm and in paid online ads starting October 2025, targeting products high in fat or sugar to combat childhood obesity. However, the ban only applies to identifiable products, allowing brands to circumvent restrictions by not showing specific unhealthy items in their ads. Health advocates support the move but express concerns about potential loopholes, urging brands to make healthier products. The ban is part of efforts to reduce obesity rates and associated health costs.