"Walmart's Advertising Growth, Shopper Trends, and Earnings Delight Supply Chain Pros"
Walmart's CEO Doug McMillon believes the company is well-positioned to expand its advertising business, citing its growing digital reach and e-commerce sales exceeding $100 billion. The big-box retailer's global advertising business saw a 28% increase for the year, and it announced plans to acquire TV maker Vizio for $2.3 billion to further bolster its ad business. McMillon emphasized Walmart's ability to measure ad success and connect customer transactions to digital ads as a key advantage, while also attributing the company's success to its ability to attract and retain customers across income brackets and its focus on convenience and competitive pricing despite inflation.