"Understanding Facebook's 'Link History' Tracking and How to Disable It"
Originally Published 2 years ago — by Engadget
Facebook and Instagram have introduced a "link history" feature that tracks links visited within their in-app browsers, ostensibly to help users not lose important links. However, this feature also enhances Meta's targeted advertising capabilities, which have been impacted by Apple's privacy measures. Although not enabled by default, users may inadvertently opt in, raising privacy concerns. Users can disable the feature, but previously collected data may influence ads for up to 90 days. In the EU, users have the option to opt out of ads entirely for a monthly fee, but this is a less popular choice.
