Threads is updating its algorithm to prioritize content from accounts users follow, reducing the amount of recommended content from accounts they don't follow. This change aims to make the For You feed more relevant, though it may not address the issue of outdated posts appearing. While creators might see a decrease in "unconnected reach," their "connected reach" is expected to increase, according to Threads boss Adam Mosseri.
Instagram and Threads head Adam Mosseri highlighted that Threads has gained over 15 million signups in November, surpassing Bluesky's total user base of 15 million. Despite Bluesky's rise as an alternative to platforms like X, Threads continues to see over a million daily signups. Mosseri acknowledged ongoing challenges with engagement and moderation on Threads and mentioned potential new features like a Threads-specific DMs system. Additionally, Threads is testing a new user onboarding process that doesn't automatically follow Instagram contacts.
Instagram is addressing a long-standing user frustration by changing how the app refreshes content. Previously, the app would refresh immediately upon opening, often causing users to lose sight of interesting content. Instagram's head, Adam Mosseri, explained that this "rug pull" was initially designed to improve engagement by showing pre-loaded content while new content loaded. However, acknowledging its annoyance, Instagram will now wait for users to scroll before refreshing the feed, enhancing user experience.
