Netflix's Strategic Plan for Advertising Expansion Revealed
Netflix is expanding its advertising business with new offerings for marketers, including title sponsorships, a "Binge" ad format that rewards viewers with ad-free episodes after binge-watching, and sponsorships for live events. The brand integrations will be seen by all Netflix users, not just those on the ad tier. The streaming giant aims to create new and superior ad models to drive results for advertisers as it seeks to grow its share in the ad-supported video space.