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A Wall Street analyst downgraded Netflix stock to neutral from buy due to valuation concerns and the need for the company to demonstrate progress in its growth strategies, including advertising and content expansion, leading to a slight decline in stock price and expectations of volatility around its upcoming earnings report.
Netflix missed on subscriber growth and earnings forecast, causing a 10% drop in after-hours trading, but recovered after disclosing the success of its ad-supported service and plans to crackdown on password sharing in the US. The company also announced the end of its DVD-by-mail business. Netflix executives called the first quarter "business as usual" as they transition from hyper subscriber growth to greater profitability. The company's focus is now on better monetization with an ad-supported service and a rolling crackdown on shared accounts.