Amazon Prime Video Faces Backlash Over Dolby Vision and Atmos Paid Upgrades

Amazon Prime Video has removed access to Dolby Vision and Dolby Atmos from its free streaming tier, making the formats exclusive to those who opt-in to the $3 per month ad-free premium subscription. Free subscribers are now only getting Dolby Digital 5.1 for content labeled as Dolby Atmos, and titles previously available in Dolby Vision and Dolby Atmos are now only accessible to ad-free account holders. The change has not been officially communicated, and it's speculated that Dolby's licensing fees may have played a role.