"Rising Costs Lead to Surge in Streaming Service Cancellations"
The trend of canceling streaming service subscriptions is on the rise as companies like Netflix, Amazon, and Disney increase their prices and implement stricter account sharing policies. In the US, the rate of people dropping subscriptions to major streaming platforms jumped from 5.1% to 6.3% in one year, with 24% of subscribers canceling at least three services over two years. These platforms are also introducing additional charges for ad-free experiences and extra users. Despite the cancellations, some customers engage in "serial churning," where they subscribe and cancel repeatedly instead of maintaining continuous subscriptions.