Saudi Arabia's Sports Investments Aim to Reshape Global Perception.

Saudi Arabia has invested heavily in sports and entertainment as part of its Vision 2030 initiative to diversify its oil-reliant economy and reshape its global image. However, the country has faced accusations of "sportswashing" to improve its reputation while political repression has become more severe. The country has hosted major sporting events, purchased a soccer team, and launched an upstart PGA Tour competitor. The Saudi Minister of Sports denies the accusations of sportswashing and believes that sports can bring people together and showcase Saudi Arabia for what it is.