The Impact of Social Media Posts on Public Opinion: Insights from Researchers

A study conducted by academics from various universities found that social media posts have limited impact on changing people's opinions or political behaviors. The researchers manipulated algorithms and content exposure on platforms like Facebook and Instagram, but found negligible effects on vote choice or political engagement. Another study focused on COVID-19 policies found that the number of likes and retweets did not significantly influence people's opinions. However, posting on social media can reinforce and polarize existing beliefs, making individuals more resistant to opposing viewpoints. The compulsion to post on social media is driven by a sense of agency and the desire for social affirmation, but it often leads to increased distress rather than alleviating anxiety.