"EU Implements Ban on Greenwashing and Misleading Product Info"

The European Parliament has approved a directive aimed at banning misleading environment claims on products and improving labeling, with terms like "environmentally friendly" and "biodegradable" requiring concrete evidence. Only sustainability labels based on official certification schemes will be allowed, and claims of "climate-neutral" impact due to CO2 emissions offsetting schemes will be banned. The directive also aims to make producers and consumers focus more on the durability of goods, with guarantee information becoming more visible and a new, harmonized label created for goods with extended guarantee periods. Member states have two years to introduce the new rules.