Wharton Professor Proves A.I. Tools Outperform Humans in 30-Minute Business Project

Ethan Mollick, a management professor at the Wharton School, tested generative AI tools to see how much they could accomplish in 30 minutes. The tools managed to do market research, create a positioning document, write an email campaign, create a website, create a logo and “hero shot” graphic, make a social media campaign for multiple platforms, and script and create a video. Mollick writes that he would have needed a team and “maybe days of work” to do all the work the AI tools did in 30 minutes.