Delta CEO Acknowledges SkyMiles Backlash, Vows Modifications

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Source: CNBC
Delta CEO Acknowledges SkyMiles Backlash, Vows Modifications
Photo: CNBC
TL;DR Summary

Delta Air Lines CEO Ed Bastian has acknowledged that the airline "went too far" with recent changes to its loyalty program, which faced backlash from customers. The program overhaul, aimed at making it more expensive for travelers to earn elite status and access airport lounges, will now be modified in response to the feedback. Delta's move prompted JetBlue Airways to offer frequent-flyer status matching to disgruntled customers. The airline has been dealing with a surge in elite travelers and long lines at its lounges, leading to efforts to expand lounge capacity. The updated program changes will be announced in the coming weeks.

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