Spotify's Personalized Merch Hub Boosts Artist Sales

Spotify is launching a personalized in-app Merch Hub that offers tailored merch recommendations based on users' listening habits. The hub allows users to browse and purchase artist merch in one place, with purchases made through the artist's Spotify store via a partnership with Shopify. Spotify aims to connect listeners with ways to support artists and fulfill its mission of enabling artists to live off their art. The new merch hub can be accessed by searching "Merch" or through the Merch tile on the Browse page.