"Iyo's Gen AI Earbuds Aim to Succeed Where Others Failed"

Iyo is launching the Iyo One, a generative AI-powered Bluetooth earbud, aiming to succeed where Humane's Ai Pin and Rabbit's R1 failed. Unlike its competitors, Iyo leverages an established product category and offers immediate value as premium headphones. The Iyo One, priced at $599 for Wi-Fi and $699 for cellular, promises advanced features without requiring a subscription fee, though it faces stiff competition from major tech brands and budget options.