Apple's Cutting-Edge Vision Pro Outpaces Competitors, Analysts Predict

According to analyst Ming-Chi Kuo, the upcoming Apple Vision Pro AR headset is technically two to three years ahead of the Meta Quest 3, despite the latter launching earlier this year. The Apple Vision Pro, priced at $3,499, targets a different audience and offers an experiential advantage that could influence consumer purchase intentions. However, the AR headset market is currently struggling, with Meta cutting its fourth-quarter shipments forecast for the Quest 3, indicating a need for further maturity in the segment.