China's Feminist Consumers Challenge the 'Pink Tax' and Diminish the Appeal of Singles' Day Shopping Extravaganza

Feminist consumers in China are pushing back against the "pink tax," a phenomenon where goods and services marketed to women are priced higher than those marketed to men. The issue has gained traction on Chinese social platforms, with women sharing their experiences and rejecting higher prices. The pink tax extends beyond color and encompasses discrimination against female consumers, including the higher cost of menstrual products. Women in China are calling for tax relief on menstrual products, arguing that they should be considered basic necessities. The pushback coincides with the slower-than-expected recovery of China's economy after the pandemic, making consumers more conscious of their expenditures. Some consumers are boycotting retailers that charge women more, and there is a growing feminist movement in China as more women enter the workforce.