The Beatles' 'Now and Then': AI, Critics, Closure, and a Peter Jackson-Directed Video

The Beatles' newly released recording, "Now and Then," has a music video that incorporates artificial intelligence (AI) technology to blend archival footage of the band with current shots of surviving members Paul McCartney and Ringo Starr. The video has received mixed reactions, with some finding it unsettling to see the departed Beatles interacting with their younger selves. The use of AI in music is becoming more prevalent, with AI being used to clean up audio recordings and even mimic the voices of artists like Drake and the Weeknd. The involvement of big names like the Beatles and the Grammy Awards in AI music raises questions about the future of the industry and the need for fair compensation and permissions for artists. Despite concerns, the surviving Beatles and their families have embraced the use of AI technology in preserving and enhancing their music.
- The New Beatles Video: How AI Helped Make the 'Now and Then' Song Happen CNET
- 'Now and Then,' the final Beatles song, is out. This is what critics are saying. Yahoo Entertainment
- The Beatles Should Have Let 'Now and Then' Be The Daily Beast
- The Beatles: Now and Then review – ‘final’ song is a poignant act of closure The Guardian
- Peter Jackson Directs New Video for the Beatles’ Final Song “Now and Then”: Watch Pitchfork
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