Spotify's Merch Hub: Boosting Sales for Artists

Spotify has launched a new hub for artist merchandise, recommending items like T-shirts and vinyl records. While the company has been making efforts to integrate merch purchasing into the app, users are currently directed to artists' individual merch stores to make purchases. Spotify does not take a cut from sales, but the move aims to address the low earnings artists receive from music streams. However, some users are experiencing difficulty finding the merch hub on the app.