Streaming Surpasses Linear TV as Viewing Preference in the U.S.: Nielsen
TL;DR Summary
Linear TV viewing in the United States dropped below 50% for the first time in July 2023, according to Nielsen. Streaming services like YouTube and Netflix accounted for a record 38.7% of total TV usage, while cable's share fell below 30% for the first time. Broadcast usage also declined. Among streaming platforms, YouTube had the largest share of TV usage, followed by Netflix and Amazon Prime Video. The top streamed titles were "Suits" and "Bluey."
- Linear TV Viewing Drops Below 50% of U.S. Television Usage for First Time, Streaming Hits Record High: Nielsen Variety
- Linear TV Falls Below 50 Percent of Viewing for First Time Hollywood Reporter
- ‘Suits’ Ushers In Streaming Boom As Broadcast & Cable Fall To Record Lows In July, Nielsen Says Deadline
- For the first time, cable and broadcast makes up less than half of TV viewing CNN
Reading Insights
Total Reads
0
Unique Readers
1
Time Saved
2 min
vs 3 min read
Condensed
82%
414 → 75 words
Want the full story? Read the original article
Read on Variety