Streaming Surges to Record High in November Amid TV Usage Boom
In November, overall TV usage reached a nine-month high, driven by major events like the presidential election and the World Series. Despite this, cable and broadcast TV lost some viewing share, while streaming services hit a new record, accounting for 41.6% of TV usage. Notably, YouTube, Prime Video, and the Roku Channel achieved their highest usage levels to date. Cable news saw a spike during election week but only a slight month-to-month increase overall. Broadcast networks also saw a slight increase in viewing time but lost share to streaming.
