"NY Attorney General Takes Legal Action Against JBS Over Misleading Climate Claims"

New York Attorney General Letitia James filed a lawsuit against meat producer JBS, alleging that the company made misleading environmental claims to boost sales, including falsely advertising its commitment to achieving net zero greenhouse gas emissions by 2040. The lawsuit seeks to end JBS's "Net Zero by 2040" campaign, return profits from deceptive practices, and impose civil penalties. JBS has disagreed with the action, stating its commitment to sustainability, while lawmakers in the US and UK have raised concerns about the company's environmental impact and deforestation in the Amazon rainforest.