Supreme Court favors Jack Daniel's in dog toy trademark dispute.

The US Supreme Court has ruled that the First Amendment does not protect a dog toy resembling a bottle of Jack Daniel's from a lawsuit claiming trademark infringement. The toy, the Bad Spaniels Silly Squeaker, has the shape and other distinctive features of a bottle of Jack Daniel's but with "lighthearted, dog-related alterations." The court unanimously ruled that the infringement claim rises or falls on the likelihood of confusion, and the chew toy's mockery of the liquor bottle had to figure in the analysis.